How to Build Media Relationships That Stick – Treat Them Like a First Date...
When I received a call last month from Andrea Gardner, reporter for Marketplace, I was thrilled. Marketplace reaches 8 million listeners, and I’m one of them. Couldn’t be a better venue as far as I’m...
View ArticleGet to Know Your Audience via a Web-Based Survey
Have you considered launching a web-based survey for your nonprofit? Keeping in close touch with your audiences is the most effective action you can take to reinforce relationships with those critical...
View ArticleGet National Press Release Exposure for the Cost of a Local Announcement
Are you using a wire service to extend your press release distribution? Your organization should be capitalizing on this well-priced means of transmitting your press releases directly into newsrooms,...
View ArticleEssential Nonprofit Marketing Guidance: The Best of 2010
2010 delivered cause-marketing shockers, highly-effective disaster relief communications, a tougher-than-ever fundraising environment and the continued emergence of Facebook, even as the basics...
View ArticleCommunicating in the Shadow of Disaster – Practical Tips for Nonprofits
What is the place of nonprofit communications in the wake of disaster, particularly when this most recent crisis of epic proportions—the March 2011 earthquake and tsunami disasters in Japan—is rightly...
View ArticleBalancing Quality and Cost-Efficiency in Your Nonprofit Marketing Materials...
Question: I work for the foundation of a non-profit health care organization. I recently read your article on effective communication budgets for non-profits and found it very insightful. However, what...
View ArticleAAUW – Reaching a Broader Audience through an Online Museum (Case Study)
Last March, after months of creative effort, the American Association of University Women (AAUW) launched the organization’s first ever online museum. The online exhibits, organized in four main wings,...
View Article10 Ways to Make Your Online Press Room Perform for Your Nonprofit
To capture a journalist’s attention and answer her questions, a repository of press releases plus some bios and head shots (which comprises the entirety of most nonprofit press rooms), just isn’t...
View Article5 Steps to Op-Eds that Change Minds
Opinion journalism (a.k.a. op-eds) is an unmatched opportunity for your organization to speak through the news media directly to policy makers, your constituents and other target audiences. This rare...
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Get Personal to Get Relevant—Your “From” Line & More
Don’t be shy! Getting personal in your communications is key to strong relationships with prospects and supporters. Here’s how to get personal, with techniques that are doable for you no matter what’s...
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